What we do
At Between the Uprights, we design and develop custom websites that are built to perform — just like a well-executed conversion. Whether you’re launching a new brand or leveling up your digital game, we help you move the chains with sleek one-pagers, full-scale eCommerce platforms, and everything in between.
We don’t do templates. We craft bespoke digital experiences tailored to your business goals — combining strategic thinking, clean code, and standout design. Every site we build is fast, fully responsive, and optimized for users and search engines alike. From kickoff to final whistle, we’re with you every step of the way, bringing clarity, creativity, and results.
At Between the Uprights, your website won’t just function — it’ll convert.
We believe a great website does more than look sharp — it drives action. That’s why we prioritize functionality, UX, and clear calls to action designed to turn visitors into customers. Whether your goal is to generate leads, boost sales, or build a stronger brand presence, we tailor every site to deliver measurable impact.
We keep the process collaborative and transparent, offering expert guidance at every phase — from discovery and design through development and launch.
The result? A high-performing, high-converting digital presence that’s built to grow with your business — and built to score.
Our Work
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Why Choose Between The Uprights?
Choosing Between The Uprights means partnering with a team that understands the impact of a strong online presence. We don’t just build websites — we create tailored digital experiences that reflect your brand, engage your audience, and drive growth.
Every site we build is unique, designed from the ground up to meet your business goals and customer expectations. We take time to understand your brand, ensuring your website is not only beautiful but strategic and results-focused.
From fast-loading pages to mobile responsiveness and SEO best practices, every detail is crafted for a seamless user experience. Unlike agencies that use generic templates, we deliver original, custom work that sets you apart.
We’re collaborative, transparent, and committed to quality. Whether you’re launching a new venture or refreshing your current site, we bring insight, creativity, and care to every project.
With Between The Uprights, your website becomes a powerful business asset.
About
With over five years of experience in designing and developing websites and applications, I specialize in creating bespoke digital solutions tailored to each client’s unique needs. From sleek, responsive websites to dynamic web applications, I combine technical expertise with a strong eye for detail to deliver results that not only look great but perform exceptionally.
I have a genuine passion for helping businesses bring their vision to life online, ensuring every project is user-focused, scalable, and built with care. My approach is collaborative, and I take pride in crafting custom solutions that reflect each company’s brand, goals, and audience.
Outside of work, I’m an active person who enjoys going to the gym and running. I also have a strong background in sports, having played American football for 10 years, including representing Ireland as the U20s Offensive Captain — a role that taught me leadership, discipline, and teamwork.
Whether you’re a startup looking to establish your online presence or an established business in need of a digital refresh, I’m here to help bring your ideas to life with high-quality, tailored web development services.
Web Development
At Between the Uprights, we specialize in building custom websites that are fast, secure, and scalable. Whether you need a new site or improvements to an existing one, we develop clean, efficient code tailored to your goals.
Our expertise spans front-end and back-end development using technologies like HTML5, CSS3, JavaScript (React, Vue), Node.js, PHP, and Python. We also work with WordPress, Webflow, and Shopify for clients who prefer flexible CMS solutions.
We prioritize responsive design, performance optimization, and seamless third-party integrations. Every website we build is tested across devices and browsers to ensure a consistent, high-quality experience for your users.
Security, SEO, and speed are baked into our development process—not added later. We build with future growth in mind, ensuring your site can evolve as your business does.
Our process is collaborative and transparent. We take time to understand your workflows, your audience, and your goals—translating them into a digital product that works exactly as it should.
Partner with Between the Uprights for development that’s strategic, reliable, and built to perform.
Web Design
Design at Between the Uprights is about more than just looks—it’s about purpose, clarity, and user experience. We create custom designs that reflect your brand and resonate with your audience.
Our process begins with understanding your business, goals, and users. From there, we build wireframes and prototypes that emphasize intuitive navigation, accessibility, and strong visual hierarchy.
We focus on clean, responsive design that looks and works great across all devices. From bold, modern layouts to minimalist styles, we tailor every design to your brand’s identity and audience expectations.
We pay close attention to typography, colour, layout, and spacing—ensuring that every element serves a function. We also design with mobile-first and WCAG accessibility standards in mind, so your site reaches the widest possible audience.
Throughout the process, we collaborate with you through feedback rounds and design reviews to make sure the final product meets your vision—and exceeds expectations.
At Between the Uprights, we don’t just design websites. We design experiences that captivate, guide, and convert. Let us help you bring your digital presence to life with design that’s thoughtful, strategic, and results-driven.